He has entertained his customers in San Marino, CA, for four decades as a barber.
As a matter of fact, heís become a local legend. ďIíve been here longer than Henry Huntington, the king of San Marino,Ē Eldnor boasts. "Now I don't speak Swedish, it got away from me. And I don't speak English either - I speak Swenglish.Ē Eldnor, a graduate of the Swedish Royal Trade School and a mandolin-player, is now a popular flamboyant barber with flowing platinum hair, a bushy beard, and a walrus moustache. He came to the US from Sweden in 1970, to work at a barbershop in ultra-conservative San Marino. Upon arrival, he looked more like a clean-cut banker, though. He bought his tiny barbershop at 2130 Huntington Drive for $700, and built the client list up by letting his customers keep their hair fashionably long, he says. When everyone started cutting their hair short, he decided to let his grow: He hasn't had a haircut since 1980. "Nobody believes I am a barber," he says. "Most barbers don't look like this." His penchant for western stuff came during the 1980ís when he and wife Lisbeth rented horses. ďThatís when I turned cowboy.Ē He bought a horse and started a western collection. But Lisbeth didnít want his western stuff at their home. So whatís a cowboy to do? Eldnor brought his treasures to his shop, which he describes more like ďa saloon than a salonĒ. Back in 2009, Swedish Television made a documentary about him as part of a series of Swedish expats. Not surprisingly, Eldnor was the only Swedish cowboy they could find. Today Eldnor is 68 years old, and says itís hard to get new customers. "My customers are getting old - I have to make house-calls. They don't give up on me, they give up on the 22 steps up to the shop. But I'd like to be here as long as I can."
A youtube presentation from Swedish TV: Jann of Sweden - the Swedish cowboy