The grand opening was a winter celebration, complete with a Swedish Lucia and one of the fine shirt makers' more illustrious local usersóHenrik "Henke" Lundqvist, goalie for the New York Rangers.
The store, located at 625 Madison Avenue (bet 58 and 59 Streets) is sure to become a Mecca for the trendy and quality conscious, sometimes finicky Manhattanites. More info, see www.etonshirts.com