Fashion enthusiasts gathered to shop, mingle or just enjoy Scandinavian refreshments.

“I’m surprised and pleased. I didn't expect so many people here. It's a mix of our regular customers and just people who randomly walked by. Also, we invited many of our Swedish friends because it's a great way to get together and have a fun night," said Sara Ölmebäck, PR and Marketing Coordinator for Eton U.S..

Volvo Overseas - the ultimate experience

More information on the Swedissh shirt maker, see Eton Shirts

Fashion's Night Out started in 2009 in New York by Vouge. At the time it was a celebrity-studded way to lure shoppers into stores during the recession. Now it's one of the biggest global shopping parties.
Eton is located in an area where bigger brands like Sephora, H&M and Saks mostly absorb the shopper’s major attention, though; despite the night’s keen competition the small store was crowded.