Efva Attling is far from new to the jewelry business, but she is new to operating under her own umbrella in New York. It was a dream come true on the opening night, which coincided with Fashion’s Night Out and made the champagne flow.
“I'm so exited. Open this store is one of the biggest things I've ever done. My whole body tingles and knowing everyone’s expectations is nerve-racking, but it's as it should be. Tonight I will just enjoy”, the Swedish jewelry designer said.
Efva Attling has six concept stores in Scandinavia, as well as over two hundred retailers around the world. The new store is located at 36 Little West 12th Street.
"It takes a village" - in this case to open a store east of The Village, in the fashionable Meatpacking district. ENLARGE IMAGE »
“I’m amazed by the number of people who visited the store tonight... ENLARGE IMAGE »
..Never did I think so many would come," Efva Attling said. ENLARGE IMAGE »
When the staff arrived to the store in the morning of the opening, it was still a construction site. Ten hours of hard work later they opened as planned to the joy of every curious shopper. ENLARGE IMAGE »