A visit to Eton's flagship store, New York
Thursdays through Saturdays prior to Christmas the Eton Madison Av store has introduced 'Gloeggdays' - serving Restaurant Aquavit's homemade glögg, gingersnaps and 'a Swedish' shopping atmosphere.

We visited Swedish shirtmaker Eton's New York flagship store on 625 Madison Ave. on Dec. 4. Eton, a big giver, donated 20% of the day’s sales to The Children’s
 Aid Society’s health services.
The global Swedish brand is heavily involved in philanthropic work, often considered 'the shirt with a cause'... right now collaborating with Garden of Dreams for the 6th annual Children's Coat Drive, a favorite cause of Rangers' Swedish goalie Henke Lundqvist.

Life Made Sweder

More information on Garden of Dreams on Children’s
 Aid Society on Henke's return to Swedish ice this fall and on Eton Shirts