Swedish pavilion awarded.

The Swedish pavilion at the World Expo 2010 in Shanghai has received a Gold Medal in the category Creativity and Design, by the Expo Organization BIE. 

  • The Swedish pavilion at the 2010 World Expo in Shanghai took home a Gold Medal.

  • “This project is the greatest marketing venture Sweden has ever done internationally,” says Annika Rembe, Commissioner General of Sweden’s participation in the Expo. “It is of course fantastic to receive this award. From the beginning we have strived to create an exhibition that truly communicates our theme ‘Spirit of Innovation’, and I think this award is proof that we have succeeded.”

  • Swedish Crown Princess Victoria and Prince Daniel in front of Swedish pavilion earlier in October. Photo: Tobias Andersson Åkerblom.

  • Besides BIE's prize the Swedish participation has since the opening in May attracted attention from several directions. CNN's blog praised the pavilion for its arty appearance, Global Times appointed the pavilion website the best one of the Expo, and a month ago, Sweden received, together with three other pavilions, an award for being one of the most commercially valuable pavilions in the area. The World Expo closed October 31.

  • Commissioner General Annika Rembe walking up to the stage as Sweden was awarded one of the most commercially valuable pavilions. The event was organized by Fortune Time, a nationwide TV show by the CBN media group. Photo: Tobias Andersson Åkerblom.

  • More than 3.5 million visited the Swedish Pavilion
    Over 110 partners co-financed the project with the government
    230 000 children played in the Villekulla outside pavilion
    150 million was the total project budget
    450 cultural performances were designed in conjunction with Circus Cirkör
    32 000 VIP guests visited the pavilion
    2300 official delegations were received.