Marrying the traditional and the modern
Swedish-American-Indian digital magazine helps facilitate wedding planning. A wedding. From the drinks to the food and the happy couples, as a guest we all see the finished product: a successful wedding. But getting married isn’t that easy—there is a laundry list of things to do, people to placate and dreams to execute. From a one-day wedding affair to a seven-day extravaganza, brides, grooms and families are on high alert. To pull together a wedding that respects tradition with modern flairs, is hard for anyone to plan, especially a stressed-out bride. Where does one even begin?
Blue Mango Weddings, founded in 2012, is a Swedish-American-Indian digital magazine that helps facilitate wedding planning. Co-founder Preeti Moberg says, "We wanted to make the wedding planning more easily accessible and less time consuming, so we brought the industry online. The purpose is to link future married couples with wedding advertisers and relevant information about wedding planning."
Currently, their flagship digital magazine, The Big Fat Indian Wedding, reaches across the globe to South Asian brides. Covering traditions to color palettes, and on occasion provocative articles about the industry, the magazine is a key resource for brides. But it’s not just Indian and Pakistani brides that Blue Mango serves. Moberg told us they are also launching The Big Fat Jewish Wedding. You guessed it, a site for Jewish brides. From chuppas to henna, this magazine aims to inspire and help brides from the Jewish diaspora, whether they are Moroccan or French or Israeli.
“Online wedding magazines democratize information while also preserving cultural traditions," Moberg says. "Today’s brides and grooms are savvy consumers, but they don’t have a place online to get information on planning, because their ethnic groups are too small to be represented in the large magazines. We’re here to change that and give them a voice and control over their wedding planning. And in the end, have an amazing wedding, whatever it may be.”
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