Here it is - this year’s Majblomma! Soft green and petal pink, perfect for spring if you ask us.

And the first one to buy a Majblomma to put on her lapel? As per tradition the Swedish queen of course.

The Majblomma (Mayflower) Charity Foundation is Sweden’s largest Child help organization. Its aim is to improve the situation for children in Sweden and to fight child poverty.

Every year in April, children between 9-12 years, have a chance to participate in The Mayflower activities by selling “Mayflowers”. (Each year the little paper flower comes in a new color combination). The revenue from this activity is the base for all the charity work.

This tradition reaches back to 1907 when the Mayflower was invented by Mrs Beda Hallberg from Göteborg. Her simple but brilliant idea was that everyone could contribute by buying the small flowers from children – “Children helping children”.

To read more about the history of Majblomman, see The Tradition of 'Majblomman
or Majblomman (Swedish only)