Designing sisters receive 'Guldknappen'

The three designing sisters behind the brand House of Dagmar were awarded the Damernas Varld design award last week.  

• 

  The three sisters behind House of Dagmar took home Damernas Värld’s prestigious fashion award “Guldknappen” on August 18 in Stockholm. Damernas Värld is a monthly ladies’ magazine that first came out in 1944.

• Clothing brand Dagmar (or really House of Dagmar) was awarded Damernas Värld’s fashion prize “Guldknappen” on August 18. Behind the brand are three sisters: Sofia Malm, Kristina Tjäder and Karin Söderlind. Dagmar was founded in 2005, and is known mostly for its impeccable knitted garments.

• 

  From House of Dagmar’s 2011 lookbook.

• “We love and like to enjoy life, and you can see that in everything that we do,” says Sofia Malm in an interview with daily Dagens Nyheter. Karin Söderlind adds: “Since the three of us differ in age, we create timeless clothes that can be worn by many.” On their website, the sisters further describe their brand as “arty chic”.

• 

• The name Dagmar is a salute to the women’s late grandmother Dagmar, who was a tailor and inspired them at an early age to design. The jury’s motivation reads:

• “The winner of Damernas Värld Guldknappen 2011 attracts a generation of influential women, professional women who appreciate quality and sustainability, but who don’t want to feel dull. From a cardigan inspired by a beloved grandmother, they have managed to develop a complete collection that has conquered the market amongst the Swedish women and now awaits the world. The jury is impressed by how the company has successfully combined eco-friendly thinking with a high fashion image. The thirtieth of the annual award of Guldknappen goes to Dagmar, a modern company that attracts the fashion conscious contemporary woman.”

• Guldknappen has been awarded since 1982 to promote Swedish fashion design. For more info, see Damernas Värld - Guldknappen