Swedes and non-swedes gathered at Smörgås Chef, West Village, to interact with Swedish correspondents in New York for some of the foremost newspapers and tabloids in Sweden.
How to get 'your news' in to the paper, seems to be a tough one. It's all about human interest and what's appealing or not. Mats Larsson from Expressen talked about the commonly used term "Sexy news", to explain today's Media Agenda setting.
Photo: Hanna Aqvilin
Swedish correspondents in New York;
Daniel Kederstedt - Svenska Dagbladet, Gabriel Mellqvist - Dagens industri, Linda Flood - Dagens Nyheter
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SmörgåsChef served their noted homemade meatballs with "Lingonsylt" ENLARGE IMAGE »
SACC's Peter Sandberg, Director of Programs & Events with Daniel Kederstedt - Svenska Dagbladet, Gabriel Mellqvist - Dagens industri, Linda Flood - Dagens Nyheter and Mats Larsson, Expressen. ENLARGE IMAGE »
Lars Ling and the tonight's moderator Fredrik Andersson, from the Prime Group. ENLARGE IMAGE »