A Swede's dream job..

What companies do most Swedes dream of working for?  

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  Google—the company most Swedes wish they’d work for.

• Where Swedes want to work. What companies do most Swedes dream of working for? Well, number one on that list is Google, followed closely by H&M. “The explanation for that is that these two companies have their employees in focus,” says Daniel Wägert at Universum, a global leader in employer branding. Over 8 500 Swedes with a college- or university degree and with 1-8 years of work experience, took part in the poll. Continues Wägert: “We see new companies high up on the list, companies like Google and Spotify, because from the start these companies had a different view of their employees than what’s traditional.”

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  No. 2 on a Swede's list of companies to work for; clothing giant H&M. Photo: Hanna Aqvilin

• Google, for instance, has a 20% rule, which means that the employed may spend 20% on whatever he or she is interested in, which Wägert believes is why they are popular choices. They are also good at spreading the word on how great a working place they are. What marks a good place to work is that it’s innovative, challenging, and motivating, according to the ones polled.

• “There must be an element of security, and there must be clear goals. We also see a tendency for people to want to work from home, and from other places besides the office.” Big banks are falling down on the list, most probably because of a lot of bad publicity.

• Read our interview with Google top executive, Swedish Rikard Steiber: ‘GOOGLE is different’