What interested Swedes the most in 2013?

Blondes (fake or not...), 'kladdkaka' and facebook. Nordstjernan surprisingly, not among the top Ten. 

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  A teenage girl with several beauty operations under her belt - meet Alexandra Nilsson, a.k.a. Kissie, Sweden's number one blogger. Kissie began her blog in 2007, and in it she writes about her life and shopping.

• What interested the Swedes most during 2013? According to the search engine Google, it was pop artists, brownie recipes, and female bloggers. The most searched for people during the year had one thing in common: They were all women and at home in the blogging world.

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  Blogger Blondinbella, alias Isabella Löwengrip, is the most googled person in Sweden. You find her blog here: blondinbella.se Photo: Frankie Fouganthin

• Topping the list was blogger Blondinbella (whom Nordstjernan wrote about here: http://www.nordstjernan.com/news/sweden/1018/), followed by blogger Kissie (more here: http://nordstjernan.com/news/sweden/2437/), and model/singer/author Magdalena Graaf.

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  Blondinbella, Kissie and Magdalena Graf, three of the most popular online. ..wonder why?

• The American search giant can also detect regional trends among the data, and based on a timeline it is clear that the most popular searches are intimately connected with what’s popular on TV and big news. The most googled recipe is ”kladdkaka”, or brownie, and most of us have probably at some point forgotten just how much sugar is needed in the brownie batter. Recipes and people, what about the most searched ”thing”? Well, the most popular searches were Facebook, Aftonbladet, Youtube, Google, Blocket (the Swedish version of Craigslist), Hotmail, Expressen, Eniro, Hitta.se and Swedbank.