The Art of Selling in the U.S.

The Entrepreneurs' Club of SACC New York recently met at fashion brand J. Lindeberg's SoHo showroom. 

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  Erik Ulin, president of J. Lindeberg USA

• The first Entrepreneurs Club of 2014 was held at the fashionable SoHo showroom of J. Lindeberg on March 11. It was the perfect spot for an evening devoted to “the art of sales.” The featured speakers covered a range of topics, all of which focused on how to become a better salesperson. The speakers included Erik Ulin, president of J.Lindeberg USA, Allen Raines, head of sales at Western Union Business Solutions, Martina Arfwidson, co-founder and owner of FACE Stockholm, Björn Söderström, co-founder of Mediaplanet Group and Drew Wolfram, director of wholesale at J.Lindeberg.