'Fashion at the Strand'

The Strand bookstore in New York, that is. 

  • Fashion Manifesto - the guide for the style-savvy. ISBN-13: 9781620870600
  • Fashion journalist Sofia Hedström and photographer Anna Schori authors of the Swedish book, 'Fashion Manifesto - the guide for the style-savvy' were at the Strand Bookstore on Broadway and 12th St. for a book signing on August 21. The book illustrates how you can be an ecological shopper and give your clothes a second chance. Fashion Manifesto was a huge success in Sweden and Norway and has now been released by Skyhorse Publishing with a foreword by Dame Vivienne Westwood who's for several years criticized what she perceives as the "drug of consumerism".

  • Anna Schori and Sofia Hedström, the Swedish authors of "The New Fashion Manifesto."
  • Did you know we buy an average of 50 to 60 clothing items each year? As part of the research for the book, author Sofia Hedström did what she calls a shopping-detox - spent a whole year without any shopping.

  • A sample from the Swedish book: This is a recipe on how you can re-design your T-shirt. Ingredients: 1 scissors.
  • From our comments after the NYC release of the book in Swedish: "..with every trendy new garment that ends up hanging unused at the back of the closet, we lose some clothing common sense." A New York fashion event and book launch show us how to create our own trend, or... not.

  • Fashion Manifesto ISBN-13: 9781620870600

  • The Strand Book Store (www.strandbooks.com); 828 Broadway New York, NY 10003 (212) 473-1452