Months of speculation ended when Volvo Cars unveiled the all-new Volvo XC90, delivering on its promise to introduce a visually striking, premium quality seven-seat SUV with world-leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
     Three years in the making and part of $11 billion investment program, the all-new Volvo XC90 marks the beginning of a new chapter in Volvo’s history, capturing its future design direction, incorporating its own range of new technologies and utilizing its new Scalable Product Architecture (SPA) technology.
     “This is one of the most important days in our history. We are not just launching a car, but re-launching our brand,” says Håkan Samuelsson, President and CEO of Volvo Car Group. “The XC90 paves the way for a portfolio of exciting new cars to come.”

First Volvo built on new Scalable Product Architecture
Notably, the all-new Volvo XC90 is the first model to be built on Volvo’s new Scalable Product Architecture (SPA) platform. SPA’s benefits are two-fold.
     First, SPA’s flexibility liberates Volvo’s engineers and designers, enabling them to devise a wide range of new and alluring design features while also improving drivability, introducing world-first safety features, offering the latest connected car technologies, and creating more interior space.
     Second, SPA will change the way Volvo builds cars in future by allowing a wide range of cars, powertrains, electrical systems and technologies – all of differing complexity – to be fitted on the same architecture, generating significant economies of scale.
     “SPA has enabled us to create the world’s first SUV without compromises,” says Dr. Peter Mertens, Senior Vice President, Research and Development of Volvo Car Group.
     “You get the in-command feel, generous interior space and flexible capability combined with the agility and smooth comfort of a much smaller and lower car. The adrenaline rush that is key to true driving pleasure is delivered by powertrains that offer an unrivalled combination of power and clean operation. And since the XC90 carries the Volvo badge, world-class safety is standard.”

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Volvo’s new, yet classically Swedish face
Symbolizing this historic day in Volvo’s 87-year history, the all-new Volvo XC90 will also be the first of its cars to carry the company’s new more prominent iron mark, which has the iconic arrow elegantly aligned with the diagonal slash across the grille. Together with the T-shaped “Thor’s Hammer” DRL lights, the iron mark introduces an entirely new, distinctive and confident face for Volvo’s forthcoming generation of cars.
     “The overall impression, both exterior and interior, has a strong connection to the key elements of the Swedish lifestyle: the generous space, the celebration of light and the focus on wellbeing,” said Thomas Ingenlath, Senior Vice President Design of Volvo Car Group.
     Volvo Cars has high expectations for its newest launch: “With its outstanding combination of luxury, space, versatility, efficiency and safety, the new XC90 will take the SUV segment to a new dimension, just as the original XC90 achieved in 2002,” Mertens predicts.

From the premier event in the Stockholm archipelago: The All-new XC90 World Premiere

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