The all-new Volvo XC90, the first model to be built on Volvo’s new Scalable Product Architecture (SPA) platform, offers several world-leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
     Volvo has always been synonymous with automotive safety. Now they’re setting the bar even higher. The all-new XC90 offers the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. It includes two world-first safety technologies: a run-off road protection package and auto brake at intersection capability.
     What does that mean? In a run-off road scenario, the XC90 detects what is happening and tightens the front safety belts to keep passengers in position. To help prevent spine injuries, energy-absorbing functionality between the seat and seat frame cushions the vertical forces that can arise when the car encounters a hard landing in the terrain.
     Plus, the XC90 is the first car in the world that brakes automatically if the driver turns in front of an oncoming car — a common scenario at busy city crossings as well as on highways, where speed limits are higher.
     City Safety is the name for all of Volvo Cars’ auto brake functions, which are standard in the XC90. The technology covers vehicles, cyclists and pedestrians in front of the car, day and night.
     “The new technologies will take us a significant step closer to our vision that no one will be killed or seriously injured in a new Volvo car by 2020,” says Dr. Peter Mertens, Senior Vice President, Research and Development, of Volvo Car Group. “Our starting point on safety is the same today as it was when the company was created almost 90 years ago: real-life situations. We study data. We crunch numbers. We innovate. The result is one of the safest cars ever made.”

Luxurious interior
Safety isn’t the only area of advancement. The XC90’s interior is the most luxurious to have been designed for a Volvo. The most striking feature is a tablet-like touch screen control console, which forms the heart of an all-new in-car control system. This system is virtually button free and represents an entirely new way for drivers to control their car and access a range of Internet-based products and services. It also helps create an interior that is modern, spacious and uncluttered.
     “The new interior is pure and uncluttered, while still radiating the sophisticated confidence and formality that luxury SUV customers expect. The simplicity is perfectly in tune with our Scandinavian design heritage. It opens up generous surfaces and gives us the opportunity to create a modern, luxurious interior architecture,” Thomas Ingenlath, Senior Vice President Design, of Volvo Car Group.
     The XC90 interior combines materials such as soft leather and wood with handcrafted details, including a gear lever made of crystal glass from Orrefors, the famous Swedish glassmaker, and diamond-cut controls for the start/stop button and volume control. Craftsmanship has been in sharp focus during the entire design development process. The genuine seven-seater features new, innovatively designed seats that also free up interior space for passengers both in the second and third seat rows. The third row offers class-leading comfort for two passengers up to 170 cm (5’ 7”) tall. Learn more at