Less support than ever for euro switch
Sweden joined the EU in 1995, but when a common euro currency was introduced eight years later, Swedish voters rejected the euro as their currency. And throughout the 14 years since it was introduced in most EU countries in 2002, Swedes have vacillated in their support of moving from the Swedish kronor currency system. Although many recognize the euro has made a positive impact in the countries that adopted it, a recent survey shows a large majority of Swedes predict the country should never adopt the common currency. The Eurobarometer shows that while 4 percent of Swedes are in favor of introducing the euro, 68 percent are opposed. The survey was given in the seven countries that are not yet part of the single currency but have pledged to join at some point (the Czech Republic, Bulgaria, Poland, Croatia, Hungary, Romania and Sweden).

News organizations go global
As some news organizations recognize opportunities for growth, they are adding a Nordic edition to their assets. The Business Insider just launched its Nordic edition in partnership with Veckans Affärer: ‘‘For many years, Business Insider had a decidedly American view of the world, but now we want to move closer to our reader and serve you even better. That’s why we’re now launching a separate website with local staff based in Stockholm, covering the Nordics,’’ executive editor Viktor Bodelius wrote on Business Insider Nordic. Huffington Post and The New York Times are also considering expansions in the Nordic region. In fact, The New York Times has a $50 million plan to expand its global reach over the next three years, targeting the Nordic region as one of 10 key markets; they launched the Spanish New York Times Español in February.

Swedish tap water for sale
The average Swede drinks 24 liters of bottled water each year. But Stockholm’s tap water is actually cleaner and better than most bottled water, so Orten Industries is hoping to capitalize on it: The company is bottling and selling the tap water and giving youth jobs in the process. "We intend to hire people who need jobs, and maybe even create the first line on their resume," said Jonas Berg of Orten Industries. The tap water is filled, filtered and flavored in Gustavsberg, just outside Stockholm. Of course Stockholm residents can turn on their own faucets and drink the tap water at no extra cost, but at SEK 20 ($2.40), Orten is hoping buyers will be motivated by its cause in helping to employ youth.

Swedish luxury apartment for sale in NY
Princess Madeleine and her husband Chris O’Neill are selling their luxury apartment in New York. The royal couple, who now lives in London, purchased the 764 square foot unit as a rental investment property when they lived in New York (in the same building). The one bedroom, one bathroom Upper East Side apartment, listed at SEK 17.5 million ($1,999,000), boasts white marble flooring and Italian marble counter tops with Gaggenau appliances in the kitchen, custom millwork in the bedroom, 9-foot ceilings and hardwood floors, 24-hour doorman and concierge service, a wine cellar, fitness center and landscaped roof-top terrace with fireplace and breathtaking views: “Not only a five-star apartment but also a five-star building,” according to the listing. More information about the East 65th Street property at elliman.com.