The importance of 'being PC' in Sweden.

(Politically correct, that is.)  

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  Danes, not surprisingly, enjoy life more and drink more alcohol, according to a survey by Novus. Photographed by Bo Zaunders.

• According to a survey by polling institute Novus, Swedes are the most politically correct of all Scandinavians, they are also the most productive.

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  A couple enjoying life across the Nyhavn restaurant quay in Copenhagen. Photographed by Bo Zaunders.

• Danes, on the other hand, enjoy life more and drink more alcohol. Norwegians are highly trained and proud of the beauty of their country.

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  Norwegians are highly trained and proud of the beauty of their country.

• Novus asked 1000 natives from each county to fill in descriptions that best fit that country’s inhabitants.

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  Swedes, not only the most politically correct of all Scandinavians, they are also the most productive. Photo: Bo Zaunders.

• More info (Swedish only): Novus