2014 Advertiser of the Year

A successful Swedish company drove home (by truck..?) from Eurobest creativity 2014. 

  • Jean-Claude Van Damme carries out his famous split between two reversing Volvo trucks in a commercial for Volvo that went viral ...
  • Swedish company Volvo Trucks drove home from the Eurobest Festival of Creativity with six awards and was named 2014 Advertiser of the Year. The six prizes include the prestigious advertising award and the Film Grand Prix award for their “Epic Split” commercial in which Jean-Claude Van Damme does the splits between two moving trucks.

  • 'The epic split' … for reason now watched by over 76 million people.
  • The annual awards honor the best in the European creative industry, for which a three-day festival was held on December 1-3 in Helsinki, Finland. Praising Volvo for their six wins, the chairman of Lions Festivals, which organizes the awards said, "The company's wins have marked its place as a brand that is creatively brave," said Terry Savage. Watch it here: Volvo Trucks - The Epic Split feat. Van Damme on Youtube


  • Read more about the Grand Prix of creativity: www.eurobest.com