Big Mac fashion

Fashion statement? Maybe. Definitely not your typical fare for an outdoors expedition. 

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  The store bigmacshop.se offers a selection of products, from tights to wallpaper, bed linens and a dog jacket.

• Big Mac fashion in Sweden
  As McDonald's works to improve its image in the Nordic countries, the American-based company has concentrated on initiatives in Sweden during 2015. In March, McDonald’s launched a line of clothing, linens and accessories (including rubber boots and a dog jacket) that benefited McDonald’s Swedish Ski Initiative. Bedding and wallpaper (yes, wallpaper) sales benefited the Ronald McDonald Children’s Fund. http://bigmacshop.se And starting this week, Big Mac loving Swedes can reserve seating for up to four people at a nearby McDonald's using the popular website Bookatable.se. Staffan Ekstam of McDonald's Sweden explained the Scandinavian branch of the firm had a good partner in the Swedish population to test the strategy ahead of other countries to see if there is demand for it.