Record breaking rug

It's a couple of days old now but so far, the record is holding up... At almost 800 feet, the Guiness first class record rag rug was rolled out on a busy Stockholm sidewalk the other day. 

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  The record breaking carpet made with Hemtex fabrics is shown from far above ground level as it is being unrolled down the facade of Stockholm's IRS building, "Skatteskrapan" on Götgatan, a busy street in central Stockholm. The rug stretches from the roof all the way down to a Hemtex store on street level. Photo: Kent Billeqvist.

• With an official length of 797.51 feet (243 meters) of rag rug, Hemtex has set a new Guinness World Record in the category, "world's longest rug."

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  Shown here as it passes a quieter intersection of Götgatan and Ringvägen. Photo: 'Hemma på Söder'

• Starting at Götgatan 72 on the island district of Stockholm called Södermalm or Söder, the carpet, which is 2.29 feet (70 centimeters) wide, has been in planning and construction for over two years. It is composed entirely of excess fabric from the Hemtex retail stores, which have recently undergone a face lift with new fabrics, thus providing the material for the record setting project.

• Hemtex has 189 home textile outlet stores in Scandinavia and showed a group turnover last year of $169 million (SEK 1.23 billion), according to Eric Gumabon, CEO. Commenting on the world's best achievement, Gumabon quipped about Hemtex, "We hope that the sales figures do the same thing."

• resource: www.hemtex.com