A cooperation with Hollywood may be breathing new life into an independent glass producer in Sweden. Målerås glassworks in the "Kingdom of Crystal" in Småland, Sweden is crossing its fingers for the outcome of a collaboration with the movie giant Warner Bros/New Line Cinema, and that this will lead to a new market. T
he company was commissioned to make the famous wizard Gandalf from J.R.R. Tolkien’s ”Lord of the Rings” and ”The Hobbit” in sparkling crystal. The demand for a crystal depiction of one of the main characters of the popular saga arose after the first of the new Peter Jackson directed trilogy was released, "The Hobbit: An unexpected Journey" in December, 2012.

”We cannot do what we’ve always done but must see new possibilites and dare to do what we haven’t before,” says Martin Robertsson, marketing manager at Målerås Glasbruk. The Mats Jonasson created Gandalf will be made available when the second film, "The Hobbit: The Desolation of Smaug" is released on December 11, 2013. Målerås Glasbruk, with a history going back to 1890 was bought from Kosta Glass works by a group of local craftsmen and designers in 1981. It has in recent years been synonymous with glass designer Mats Jonasson's work. Målerås Glasbruk


Last summer it was announced that production at the venerable glassworks Orrefors, owned by the New Wave Group, in Småland had to to be closed due to a lack of profit.

We noted among the briefs of last week that the area known as the "Kingdom of Crystal" would be receiving funds for development from the Swedish Agency for Economic and Regional Growth: Kingdom of Crystal gets money